Reel contains work from previous agencies.
From strategy to delivery. Ideas designed for traditional, AI, and hybrid production from day one.
Design systems, identity, and brand-building where how it gets produced is part of how it gets designed.
Project-by-project creative and production. For in-house teams who need sharp thinking and smarter execution.
Production is a creative exercise.
Every brief now carries creative decisions disguised as production ones. What gets shot. What gets generated. What's hybrid. What rights and clearances are needed. What the budget can actually buy.
That's why we built not so secret: to bring creative instinct and production craft together early. So whether the brief comes from a brand, an in-house team, or us, the work gets better before it gets made.
Steph has been producing at the sharp end of the industry for twenty years. She's shut down six-lane highways in Dubai for General Motors, wrangled locations and crew on Mission:Impossible and Star Trek Beyond, and overseen the build of ads for IKEA.
In 2024, she ranked 51st in The One Club's global creative rankings. She's also co-founder of Open Chair Toronto, a network for female and non-binary voices in the creative industry.
On AI, rights, workflows, and craft, Steph sees what's coming before most of the industry does.
Neil has built campaigns in South Africa, Europe, the Middle East, and North America for brands ranging from Virgin Atlantic to the NFL to CBC.
He started in fine-dining kitchens before trading one kind of heat for another. Over the last twenty years he's launched Virgin Atlantic in the Middle East, sparked debate for GoDaddy in the NBA, stepped up the NFL's fantasy game, made a world-first AI campaign for Nissan, refreshed the CBC brand, and helped save lives with Signal for Help.
He was Executive Creative Director at Juniper Park/TBWA in Toronto before leaving to build not so secret.
See more of his work at neildenzilwalkerwells.com
You work directly with the senior people doing the work. Creative, strategy, and production, from first brief to final delivery.
No layers for the sake of layers. No handoffs that dilute the idea. No translation gap between the brief and the people making the work.
Just the right team around the right problem, project to project, or working alongside your in-house team for the long haul.
Got a brief, a problem, or a half-formed idea? Send it over. First conversation's on us, twenty minutes, no deck required.
not so secret
Toronto, Ontario, Canada
2967 Dundas Street West #316B
M6P 1Z2
Service area: Toronto + GTA.
Working globally.
not so secret is an independent creative and production agency based in Toronto, Canada. We make campaigns, content, brand identity, and AI-enabled production work for brands, in-house teams, designers, and partners across Canada and globally.
Creative advertising agency Toronto · Production company Toronto · AI and hybrid production · Brand identity and design · Campaign development · Film, video, and social content ·Senior creative and production craft for in-house teams.
© not so secret. Toronto, Canada. hey@thisisnotsosecret.com
